Agoney

Aitana X Adidas

Aitana Listening Party

Allez

Aitana Metamorfosis Tour

Alex Márquez

Aston Martin

Carin Leon

Dellafuente

Denna

Katy Perry

Milfshakes

Real Oviedo

CLIENT

Agoney

AGENCY

KreaFilms

PHOTO

Angel Jimenez Ruiz

ABOUT

We led the full visual production for the album Dicotomía, including creative concept, art direction, merchandise design, and photography. Every element was carefully crafted to build a strong, cohesive, and impactful visual identity. This project was made possible thanks to the trust and collaboration of Agoney’s entire team. We’re grateful for the opportunity to shape the visual universe of such a personal and ambitious release. We create visual worlds that elevate music and connect with audiences through thoughtful design and production.

CLIENT

Universal Music

AGENCY

Matinal FC

DIRECTOR

Pablo Alzaga

Photo Air

Angel Jimenez Ruiz

ABOUT

Creating from above is about changing perspective. For the Adidas x Aitana campaign, we had the chance to bring our vision to life through aerial photography, elevating the visual narrative and turning it into something as powerful as the energy behind it. Every frame was the result of precision, intuition, and collective trust — different minds aligned around one shared creative goal. There’s something truly special about watching an image born in the sky connect with people on the ground. Knowing this work was featured across all Adidas stores in Spain and became part of a limited-time release reminds us why we create in the first place. When creativity, music, fashion, and imagery come together, they spark a force that’s hard to describe but impossible to ignore. That’s when effort fades, and creation becomes pure, shared momentum.

CLIENT

Universal Music

AGENCY

GTS

DIRECTOR

Angel Jimenez Ruiz

ABOUT

For this project, we directed, edited, and color graded a short film capturing the listening party of Aitana, an intimate experience where she presented her new album to a very limited audience at the Movistar Arena. It was a private, close, and emotional event. Our goal was to translate that atmosphere into a visual piece focusing on subtle moments, shared silences, and the genuine connection between the artist, the music, and the people in the room. A delicate project, built with care and intention, designed to preserve the feeling of what was lived that night.

CLIENT

Universal Music

AGENCY

GTS

DIRECTOR

Angel Jimenez Ruiz

ABOUT

Under the name Metamorfosis Season, we were in charge of the entire visual direction, creating pieces designed to be displayed across multiple formats and platforms — from massive live screens to their rollout on social media. Building this kind of visual narrative is never easy, but we always aim to take it somewhere engaging, something that holds attention and helps tell the full story of everything that’s happened along the way. All that’s left is to thank Aitana and her entire team for trusting us one more year. It’s been three years creating together, growing, taking risks, and going a little crazy in the process… and we wouldn’t change it for anything

CLIENT

Polo Club

AGENCY

Vertical Management

DIRECTOR

Angel Jimenez Ruiz

ABOUT

We are incredibly proud of this project. The campaign we created for Polo Club with Álex Márquez was born in Barcelona, at the Terramar circuit, and is now being seen all around the world. We directed the project from start to finish as a team writing and scripting the concept, producing every scene, editing, color grading, and building the full visual language through graphics and effects that strengthened the narrative. Watching an idea grow into a global piece is one of the most rewarding parts of what we do. Our sincere thanks to the entire Polo Club team and to Álex Márquez for trusting Hoku and our creative vision. Everything that’s happening pushes us to keep moving forward, creating, and aiming higher. This is only the beginning.

CLIENT

Universal Music

AGENCY

GTS

DIRECTOR

Angel Jimenez Ruiz

ABOUT

This project with Alez was built from a shared vision: creating a strong visual narrative using the resources, landscapes, and identity of our own land. We directed the entire creative process for the music video “Me puse a elevar”, developed and filmed entirely in Granada. Working locally allowed us to push creativity through simplicity adapting the concept to real locations, natural light, and the raw atmosphere of the city. Every decision was made to serve the emotion of the song, turning our surroundings into a key part of the storytelling. A fully directed project shaped by trust, proximity, and a deep connection to place proof that powerful visual stories can be created from home, with clarity and intention.

CLIENT

Icon Custom Center

WORK

Commercial

Director

Angel Jimenez Ruiz

ABOUT

This project was, without a doubt, one of those challenges that truly push you to your limits. One of the 38 Aston Martins designed worldwide, a unique piece that demanded more than just taking a photograph. For us, it’s never simply about having a camera and pressing the shutter, but about reading the space, understanding the resources at hand, and adapting in order to create something different. Sometimes we feel like moths chasing the light, searching for that spark that changes everything. That’s how, using two construction lights and a few flashlights intended for PPF, we managed to build this scene in complete darkness. Improvisation, intuition, and a constant drive to turn every limitation into part of the visual language—because when the context is tight, creativity sharpens.

CLIENT

Universal Music

AGENCY

KreaFilms

DOP

Angel Jimenez Ruiz

ABOUT

The theater where this project was filmed was built in 1601, and its history became an essential part of the visual narrative. A space that took center stage as we witnessed a unique moment: Carín León and El Cigala performing Te quiero y me miento, a song that blends the raw soul of flamenco with the essence of Mexican music. We were responsible for the single cover and still photography, developing a visual language that reflects this cultural fusion. The color palette evokes gold and silver, inspired by the accessories that played a key role in the video and by the dialogue between two traditions coming together as one. Our thanks to the entire teams of Carín León and El Cigala for the trust and the opportunity to visually shape such a powerful collaboration.

CLIENT

Dellafuente

AGENCY

Apparell

PHOTO

Angel Jimenez Ruiz

ABOUT

Granada has something hard to explain. For us, having been born there and being able to share our visual work with artists from the same land is a privilege that never stops feeling special. In 2025, we had the honor of leading the still photography for the one-of-a-kind concert by Dellafuente, an unrepeatable event filled with identity, risk, and raw emotion. The night was shaped by the unexpected. Rain began to fall just as Skinny Flakk stepped on stage, transforming the atmosphere and elevating the intensity of the performance. There were moments where everything happened in seconds framing, reading the light, anticipating movement. Like when Rels B was leaving the stage and, while descending on the platform, there were barely three seconds to compose and capture the shot. Sharing creative space with artists such as Lola Índigo or Pepe y Vizio, alongside so many people pushing Granada’s culture forward, gives true meaning to what we do. We hope these images don’t just document a historic night, but become an honest memory of what was lived both for the audience and for us. Some concerts happen only once, and our responsibility is to make them last.

CLIENT

Universal Music

AGENCY

GTS

DIRECTOR

Angel Jimenez Ruiz

ABOUT

Everything started the very first time we listened to “Si no estás.” From that moment on, the song instantly took us back to the spirit of ’90s and early 2000s singles , that nostalgic energy filled with emotion and attitude that defines an entire era. From there, ideas began to flow naturally, and we knew the creative direction had to be built around that feeling. Based on that inspiration, we developed the music video and the photo session for the single’s cover, shaping a shared vision alongside Denna. It’s in moments like these when everything clicks, when ideas stop living only in our heads and finally become real . Denna has captivated us since the very first music video we created together, and this project marks our fourth collaboration. Being able to keep growing and creating alongside him is truly a pleasure, and it’s always an honor to be part of his journey.

CLIENT

VIVO

AGENCY

Nihao

DIRECTOR

Angel Jimenez Ruiz

ABOUT

Vivo trusted us with something that, even for photographers and videographers used to professional cameras, sounded almost impossible: documenting Katy Perry’s tour through photography and video. Capturing the energy, the lights, the movement, the emotion of every show. But there was one condition that changed everything. Everything had to be shot on the VIVO X300 Pro, the device they launched in 2025. At first, it was pure vertigo. Then, pure excitement. Big challenges force you to grow, to see differently, to trust your team and the process. Each concert became a test of creativity, precision, and passion. We weren’t just documenting a tour—we were proving that creativity isn’t defined by the tool, but by the people behind it. Between lights, music, and adrenaline, we were reminded why we do this: creating together pushes us further than we ever imagined.

CLIENT

Milfshakes

AGENCY

Kokoro

DIRECTOR

Angel Jimenez Ruiz

ABOUT

We directed the advertising campaign for Milfshakes, the brand created by Nil Ojeda, leading the project from concept to final delivery. Our work included creative direction, storyboard development, editing, and full color grading of the piece. It was a project built on clear vision and strong collaboration, where every frame was designed to match the brand’s personality and energy. Working alongside such a talented team made the process as rewarding as the final result. We approach advertising as storytelling crafting ideas, visuals, and rhythm to create campaigns that feel bold, cohesive, and memorable.

CLIENT

Real Oviedo FC

AGENCY

KreaFilms

DOP

Angel Jimenez Ruiz

ABOUT

Some stories are captured not just with cameras, but with heart. We were once hired to document a moment an entire city had been waiting for: Real Oviedo’s promotion to Spain’s First Division after so many years in Segunda. It was an unforgettable match emotional, intense, and full of history for Santi Cazorla, for the people of Oviedo, and for Mirandés, who were fighting for the exact same dream. Two teams, everything on the line. That same day, we shot and edited a recap video to capture what was truly lived: the tension, the hope, the tears, and the explosion of joy. Because some moments don’t need explanation—they need to be remembered.

info@hokustudio.es

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Madrid
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28005 Spain

Snake B/N grande con MaxScore
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